MICHELLE LUONG SAHLI

HEAD OF OPERATIONS | COO | SYSTEMS STRATEGIST

Chicago & New Jersey | [email protected] | 917-667-0637 | LinkedIn

MICHELLE LUONG SAHLI

HEAD OF OPERATIONS | COO | SYSTEMS STRATEGIST

Chicago & New Jersey | [email protected]

917-667-0637 | LinkedIn

Dear Charleen,

I’m excited about the opportunity to partner with THE AGENCY as your next Fractional COO. What draws me most to your work is the way you blend creativity and data to drive growth with purpose. I’m eager to collaborate with you to build on this foundation and help further scale your impact.

In my role at Stacey Boehman Coaching, I helped scale the company from $860K to $15M in just four years. This was achieved through refining operational systems, optimizing service offerings, and building a structure that supported sustainable growth. A key milestone of that journey was scaling from $860K to $9M within the first three years, which I discuss in this podcast episode with Stacey: Ep #158: Three Year Plan Past and Present.

I admire how THE AGENCY drives meaningful, measurable results for high-growth brands. I would love to partner with you to fine-tune operational systems, develop innovative pricing and service models, and help take your clients’ success to the next level. Together, we can create operational excellence that fuels sustainable growth.

Thank you for considering my application. I’m excited about the potential to collaborate with you and the team to build something even bigger and more impactful.

Warmly,
Michelle Luong Sahli

Dear Charleen,

Thank you for considering my application. I’m excited about the potential to collaborate with you and the team to build something even bigger and more impactful.

Warmly,
Michelle Luong Sahli

Kind. Confident. Professional. AI-forward.

Strategic Fractional COO with 15+ years of experience scaling high-growth brands through operational optimization, process innovation, and data-driven marketing strategies. Adept at building scalable systems, refining service models, and leading cross-functional teams to achieve sustainable growth. Passionate about leveraging AI tools to streamline operations, improve client experiences, and drive efficiency. Known for fostering strong client relationships, creating a people-first culture, and delivering measurable results.

Core Strengths

Operational Strategy & Business Growth
Scalable Systems Design & Optimization
Service Tier & Pricing Structure Development
Cross-Functional Leadership & Team Empowerment
Full-Funnel Marketing Strategy
AI & Automation for Operational Excellence
Client Relationship Management & Trust Building
SOPs, Process Automation & Workflow Management

Experience

Stacey Boehman Coaching

Chief Operating Officer

April 2021 – February 2024

Spearheaded the growth of a coaching business from $5M to $15M in annual revenue by translating strategic vision into operational systems that supported rapid scale.
Streamlined internal workflows and delivery processes across departments, improving efficiency and enabling the company to scale without sacrificing quality or client experience.
Developed pricing models, service tiers, and client engagement structures, aligning offerings with business objectives and maximizing client satisfaction.
Led the implementation of SOPs and systems across finance, marketing, HR, and tech, ensuring operational consistency and excellence.
Mentored department leads, fostering ownership and strategic thinking through coaching frameworks.
Integrated AI-driven tools to optimize decision-making processes and enhance client experience through automation of routine tasks.

Business Operations Manager

April 2019 – May 2021

Played a key role in scaling a rapidly growing coaching business from $860K to $5M in annual revenue by optimizing internal operations and processes.
Managed CRM systems, client onboarding, and communication tools, improving operational efficiency and client experience.
Developed service models, pricing structures, and project management workflows to support business scaling while maintaining high standards of client care.
Implemented automation tools and digital product delivery processes that increased capacity without sacrificing personalized service.

Hollywood Unlocked

Brand Manager

November 2017 – March 2018

Led operational transition to a distributed team model, streamlining internal workflows and communication, resulting in improved team efficiency.
Managed brand partnerships and marketing strategies while optimizing operational processes across a media brand’s growth initiatives.

Freelance

Strategic Advisor & Ops Consultant

2017 – Present

Advised seven-figure coaching businesses on scaling operations, implementing data-driven systems, and optimizing marketing strategies.
Designed end-to-end client engagement workflows and full-funnel marketing strategies to improve lead conversion and increase revenue.
Helped businesses refine service pricing, optimize backend operations, and integrate AI-forward tools to streamline processes and improve profit margins.

Word. Notebooks

Brand Manager

2015 – 2017

Increased product sales by 200% through e-commerce optimization, successful product launches, and media partnerships.
Managed budgets, logistics, and marketing operations across small teams, optimizing systems for efficiency while supporting creative initiatives.

Amazon

Operations Associate

2013 – 2014

Introduced Kaizen process improvements that resulted in $10K annual savings and a productivity boost across imaging operations.
Coordinated fashion shoot logistics and managed cross-functional teams to ensure smooth execution of high-volume campaigns.

Melissa Odabash

US Marketing & E-Commerce Manager

2009 – 2014

Launched and scaled US e-commerce operations from the ground up, building and optimizing the online store, warehouse, and logistics flow.
Increased online sales by 150% through targeted marketing campaigns, product launches, and strategic partnerships.
Developed and executed marketing strategies that drove traffic and conversions across multiple digital platforms, leveraging analytics to refine campaigns for maximum ROI.
Managed cross-functional teams, including sales, marketing, and logistics, to ensure seamless operations and growth across North American e-commerce channels.

All-in leader. Clarity builder. Coach at heart.

As a Vietnamese-American woman, wife to a Chicago firefighter, and new mom, I bring deep care, adaptability, and drive to every space I lead. I know how to balance multiple priorities and build systems that give people the space to lead, live, and grow.

My leadership style fosters clarity, ownership, and alignment with the mission, empowering teams to achieve high performance. I create operational systems that support sustainable growth for both businesses and the people who make them successful.

My ultimate goal is to create the freedom to show up fully for what matters most.